Efficient and Swift Marketing with Halim Gafoor Properties
Bringing out the highest potential for clients’ properties involves a mixture of creative and visual marketing techniques. Halim Gafoor Properties utilises these techniques to enhance the property to be visually appealing to potential buyers. This forms a strong foundation when marketing the property to the right audience.
Home Staging
Before a client’s property can be marketed, Halim has a checklist that he uses to ensure that the property is visually appealing to potential buyers.
As properties are in different conditions, he assesses what needs to be done to spruce up the property to make it attractive. This can involve Halim’s team providing a fresh coat of paint or polishing your parquet flooring or other minor alterations.
Halim goes the extra mile to decorate the property with magazines, glassware, kitchenware and other home furniture, that brings out the best of the property.
Professional Photography
Once the house is staged and styled, Halim takes strategic photos of the house. These photos are then uploaded to multiple online property portals and websites like 99.co, EdgeProp, PropertyGuru and Gumtree. Besides these online resources, the photos are also used in digital marketing campaigns, as a picture paints a thousand words!
Home Tours
With videos being a popular medium to view and shortlist properties, especially during the current COVID-19 pandemic, Halim hosts creative home tour videos to showcase his clients’ properties in a visually appealing manner. The videos are part of the digital marketing campaign that excites potential clients. This in turn translates to enquiries!
Showcasing Listings
on Major Portals
Halim is active on major property portals and websites with high traffic, like 99.co, EdgeProp, PropertyGuru, SRX and Gumtree. These portals form part of the strategy to market his clients’ properties to a larger audience. Prospective buyers will be able to view his listings and contact him directly.
Social Media
Elevates the Listing to a Targeted Audience
Facebook and Instagram are social media platforms that Halim is regularly uses to connect with clients. Facebook has become a platform of choice to bring across his services and showcase properties. Facebook is a repository of past content, photos and videos for potential buyers and sellers to view Halim’s past portfolios.
Given his prowess in digital marketing, Halim utilises the digital marketing tools available on Facebook’s Business account to accurately identify potential interest in a particular property and reach out to clients.
Private Marketing
Besides marketing properties for clients through public channels and social media, Halim Gafoor Properties also facilitates Private Marketing.
Private Marketing is requested by clients who can be owners of Good Class Bungalows (GCBs), Landed properties and Hotels, as they would like the sales to be kept discreet and limited. There a number of reasons why these owners prefer to keep the marketing private.
Halim has a ready pool of buyers for these properties and has a strong network that he taps on to market these properties privately and professionally. Through his pool of buyers and strong network, he has facilitated and managed for a number of grateful clients.
Properties Sold
Above Valuation and
at Fast Speed
The fastest closing that Halim had helped his client to transact was for an apartment unit at The Verte, located in Telok Kurau. When Halim advertised the unit with an automated digital marketing plan, he garnered over 50 interested leads.. The icing on the cake was when the unit was sold in the first viewing and above valuation.
Properties Requiring Longer Transaction Time
There are times when a property may require a longer time to transact. There could be many contributing factors including a change to the sellers’ priorities, HDB ethnic quota requirement or other pertinent factors..
Halim understands the importance of being patient and fully committed to assist his clients during these times. 2 recent examples of transactions that took a longer time to close include a HDB flat in Tiong Bahru, which took 8 months to complete and another at Dawson, which took 15 months. Though these properties required multiple changes to his initial marketing strategy to meet hic clients changing needs and priorities, Halim pressed on to provide his best.
What Clients Say About
Halim Gafoor Properties
“Halim is sincere, solution-oriented and highly responsible. He has went the extra mile on several occasions throughout our buying & selling process to help resolve unexpected issues.
Even after post sales & purchase, Halim remains approachable and helpful in addressing our property queries. We appreciate Halim’s sound advices and professionalism which has made our entire sale/purchase process a smooth experience.
We would absolutely recommend Halim to buyers/sellers who are potentially looking at buying or selling properties!”
- Charlene Soh